Snoopy Celebrates 75 Years of Coach!

Coach's overarching theme is - sexy and fun that also works.

This newest, limited edition design emphasizes the fun side of functional.  The first in a series of limited-edition projects celebrating the brand, this collaboration is catering to the heritage label's lighter, more playful side. This window was in the Seattle suburbs, and the collection includes all kinds of styles from coin purse, to wristlet, crossbody, satchel, and tote.  My favorite were those picturing Snoopy, and his very yellow pal Woodstock together.

This idea is the brainchild of newly appointed creative director Stuart Vevers, who's responsible for dramatically revamping Coach's image over the last year.  Born in South Yorkshire, England, Stuart Vevers moved to London at the age of 18 to study Fashion Design at the University of Westminster.  He started his career at Calvin Klein in New York, and moved on to successful roles at Bottega Veneta, Givency, and Louis Vuitton.  Vevers was named Accessory Designer of the Year at the 2006 British Fashion Awards.

This year marks the 75th anniversary of Coach!  In 1941 they started with totes and hobo's.

Coach has always stood for high quality for a fair price, with understated American good taste and functionality.  Timely, not trendy.  The company started marketing their bags for airline stewardesses, and military women.  The brand quickly spread.

Coach derives inspiration from art, architecture and films, and now in this limited edition from an American iconic comic.

The company's buzzy new concept is "modern luxury".  It’s a phrase that’s been on the lips since the appointment of Stuart Vevers as executive creative director in fall 2013.  The concept plays strongly into the history of the brand, incorporating touches of leather in traditional New York architectural details, a nod to the company’s home.

Victor Luis, Coach Chief Executive Officer, noted that while the new look will hopefully draw a new customer to the brand, ongoing references to its history — the leather touches, the horse and carriage logo, the turn lock hardware — will satiate existing ones.  “We see ourselves as wanting to represent our own authentic view of what it is to be America’s original authentic house of leather, but at the same time, we are, under Stuart’s direction, stepping out to be a very credible fashion resource.”

Watch for Vevers' new spring campaign - The freedom and romance of the great American landscape meets the raw energy of New York City.