The name means Venetian Shop. In 2001, it was purchased by the Gucci Group. Creative Director Tomas Maier came on board in June of that year. and presented his first collection, for Spring-Summer 2002, that fall. The German-born Maier, whose résumé includes positions at Sonia Rykiel and Hermès, set about returning the brand to its original identity. He removed visible logos from the brand’s products, highlighted the signature intrecciato weave prominently, and returned the company’s focus to artisanal production. In Summer 2006, in recognition of the importance of artisanal craftsmanship and the diminishing number of master leatherworkers in Italy, Bottega Veneta opened the Scuola della Pelletteria, a school to train and support future generations of leather artisans. |
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