Welcome to Prada! Come on in! In 1913 Mario Prada opened a shop of luxury goods in the heart of Milano in the Galleria Vittorio Emanuele II. In 1919 Prada was appointed Official Supplier to the Italian Royal Family and so had the right to inncorporate the coat of arms and knotted rope insignia of the House of Savoy into its trademark logo. In 1988 Miuccia Prada (Mario's granddaughter) introduced Prada's revolutionary backpack purse. Until then high priced luxury bags and venerable European leather goods were only for the jet setter, ultra elites. Miuccia Prada had suddenly crossed boundaries of wealth and class. I'm not suggesting Prada isn't pricey, it is. But this backpack purse was the beginning of the attainable appeal of European designer purses. Prada is thought of as an agent of cultural change, adapting vintage design to 21st century taste. Miuccia Prada's signature look has been said to be - sexy librarian. The Prada woman is said to be complex |
Ciao Bella Prada Vegas! That's amore! |
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